![]() It is also engaging with wholesalers and retailers to support its goal of placing 1,800 Black Americans in roles across the spirits industry over the next 10 years. Hiring talented professionals: In partnership with trade associations, Pronghorn has secured more than 900 hiring commitments from suppliers across the industry.Eight brands have now completed the program. Mentoring entrepreneurs: As part of the ‘supercharging program’ a team of industry experts have been deployed to work with each founder to identify the primary areas of opportunity for their business to grow and provide a blueprint to help them achieve their business goals.These investments include Ten to One Rum, Tequila with Friends (TWF), Ego Tequila, Den of Thieves Whiskey, Hella Cocktails Co., Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery and Old Hillside Bourbon Company. ![]() Investing in Black businesses: this past year, Pronghorn has invested in 12 Black-owned brands, allowing entrepreneurs to grow and sustain their businesses in the years to come.These are some of the key highlights since its inception: “We are committed to doing our part to help ensure Pronghorn continues to thrive, creating opportunities for Black entrepreneurs and business leaders.”Īs we honor Black Heritage Month at Diageo North America, we are inspired by the progress Pronghorn has made to address barriers and empower untapped talent and emerging Black businesses to reach their full potential. “Pronghorn is making a remarkable impact to transform the make-up of the industry through their investments and programming,” said Stephanie Childs, Executive Vice President of Corporate Relations for Diageo North America. To help address these disparities, Diageo has also provided a wide range of resources and expertise to bolster Pronghorn’s investments in route-to-market strategies, trade and brand marketing, supply chain and manufacturing, among other disciplines. beverage alcohol category, this group is underrepresented within the industry from employment and ownership perspectives. While Black Americans represent 12% of consumers across the U.S. It’s been two years since Diageo North America became an anchor investor in Pronghorn, a standalone business venture embarking on a journey to cultivate the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry.
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